Lumine principal Curt Kuiper worked with Rochford (parent of AquaTop) leadership team to revitalize a marine fabric line by strategically renaming and rebranding it to align with premium positioning for a high-end market. We conducted extensive market research to understand consumer preferences and competitor offerings, allowing us to craft a unique identity that resonated with target audiences. Through meticulous planning and execution, including refined messaging, visual design, and targeted advertising campaigns, we successfully launched the rebranded product as a premium brand, capturing market share and driving sales growth in the marine fabric industry.
Curt has demonstrated a passion for the customer experience in the initiatives he's lead. Ensuring our brand, marketing, and packaging materials exceed our customer expectations puts our customer squarely in the forefront.
Brian Scott
President, Rochford