Founded by Keith Winn, one of the founding members of the U.S. Green Building Council (USGBC), Catalyst Partners has been a national leader in environmental design for over 20 years. They are pioneers in designing buildings that prioritize the well-being of the people who inhabit them and the planet — from multi-million dollar residential to corporate headquarters. They needed a rebrand that showcased their innovative solutions while maintaining a people-centric feel—a style they coined “Trusted Leaders.” This style was an overall clean design aesthetic to showcase their projects, their team, and the openness and clarity in their work, and paired with a friendly serif font and soft color palette, allowed us to highlight their professionalism but also the people on their team — the leaders. By stripping away the unnecessary, we create a visual language that aligns with Catalyst Partners’ mission to create sustainable and healthy spaces. Pairing this visual language with a seamless user experience allowed us to remove barriers and refine the user journey.